I am regularly interviewed as a YouTube and social media expert by journalists and have featured in Wired, The Guardian, Vice, The Sun and ITV News. If you’re a journalist looking for a quote, then please get in touch.

Why YouTubers are feeling the burn’ Chris Stokel-Walker, The Guardian (12th August 2018)

“YouTube’s algorithms prefer channels that have regular uploads and a narrow focus in terms of content,” explains Zoe Glatt, a PhD researcher conducting a digital ethnography of YouTube creators at the London School of Economics. “Creators are encouraged to pursue a quantity-over-quality approach if they want to achieve success on YouTube. This, combined with a lack of clarity about what content exactly YouTube will promote and what might be demonetised, leads to an extremely precarious and stressful working life for creators.”

How A Desperation For YouTube Fame Ended In Tragedy’ Chris Stokel-Walker, Esquire (2nd May 2019)

“Pranks are an important part of YouTube – ‘a genre of content that is largely designed to the platform’s algorithmic preference for click-baity and shocking content,’ says Zoë Glatt, a PhD researcher at the London School of Economics. ‘In some corners of YouTube there is a race-to-the-bottom mentality. If the appeal of your content is that it is shocking or risqué, then the competitive nature of YouTube means that people have to post increasingly shocking and risqué content in order to be seen.’”

What does Lilly Singh’s NBC late-night show mean for YouTube?’ Teddy Amenabar, Washington Post (12th April 2019)

“There’s an increasing interpenetration between mainstream media and Internet media,” Glatt said. “Mainstream executives, I guess, have finally caught on to the fact that YouTube stars get more views than they do.”

The ethics and effect of YouTube’s fudged Tommy Robinson ban’ Will Bedingfield, Wired UK (5th April 2019)

“The restrictions do nothing, either, to mute Robinson’s dialogue with his followers. “They will undoubtedly stem the flow of new viewers to his channel, but that does not mean that his existing viewers will be any less engaged in his content,” says Zoë Glatt, a researcher at the London School of Economics.”

Banning comments won’t fix YouTube’s paedophile problem. Its algorithm is totally broken’ Chris Stokel-Walker, Wired UK (1st March 2019)

‘They’re completely aware of what the problem is, but they are giving a quick fix in order to appease advertisers,” says Zoe Glatt, who is studying YouTube for her PhD at London School of Economics. “Yes, in the short term turning off all comments will deal with this problem in the sense that it will stop predatory comments on videos of young people. But it’s like using a rocket launcher to kill a fly, and creators are the unintended casualties.”

YouTube’s prank ban deepens the expanding rift with its creators’ Chris Stokel-Walker, Wired UK (16th January 2019)

“Similarly to Logan Paul’s suicide forest video, this sort of content is driven by the work that creators do to be seen, also referred to as visibility labour,” says Glatt. “In some corners of YouTube there is a race to the bottom mentality. If the appeal of your content is that it is shocking or risqué, then the competitive nature of YouTube means that people have to post increasingly shocking and risqué content in order to be seen.”

The Lonely Life of a Professional YouTuber’ Joe Zadeh, Vice (22nd February 2018)

Two months ago, Ofcom released their “Children and Parents: Media Use and Attitudes Report” for 2017, and it contained striking revelations. Among 12 to 15-year-olds, YouTube was the most recognised content brand, ahead of ITV, Netflix and the BBC. Ninety percent of them use it, and the majority prefer it to watching a TV set.

Do scandals ever really knock YouTubers like Logan Paul, PewDiePie and Zoella?’ George Harrison, The Sun (9th January 2018)

“He might find it harder to work with brands in the future, who fear looking bad by association. But greater than this, he has further alienated himself from the broader YouTube community. For the most part, the wider YouTube community – creators and viewers alike – has unequivocally denounced his Aokigahara video.”

‘James Charles causing gridlock in Birmingham and the popularity of social media celebrities’ ITV News TV interview (28th January 2019):

“When it comes to YouTubers, organisers of events often don’t realise the popularity and so they just don’t have the infrastructure in place.”