(forthcoming) Glatt, Z. and Banet-Weiser, S. (2019). ‘Popular feminism in social media entertainment’ in Cunningham, S. and Craig, D. (eds.) Creator Culture: Studying the Social Media Entertainment Industry. New York, USA: NYU Press.

Glatt, Z. (2019). Book review: (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational WorkConvergence: The International Journal of Research into New Media Technologies. DOI: 10.1177/1354856519835129.

The Commodification of YouTube Vloggers

MA Digital Media Dissertation, Goldsmiths University 2017

Abstract: Through a combination of political economy and radical mediation theory, this dissertation argues that current ‘YouTube Stars’ can be understood as a particularly virulent strain of ‘homo æconomicus’, who are produced and commodified through the techno-capitalist structures of the platform. YouTube culture has transformed since its inception in 2005 to increasingly become a conduit for commercial interests, and successful vloggers are nodes in this capitalist flow: absorbing, transforming and spreading the neoliberal political rationality of the platform. I analyse how mainstream vloggers are emerging through and are entangled with the neoliberal rationality of the complex commercial interests, structures and technological affordances of the platform. I conclude by considering the ethical ramifications of, and possible solutions to, the commodification of the self on YouTube vlogs.

French the Llama, I’m a Nerdfighter! Identity Formation and Collaboration in a YouTube Community

BA Social Anthropology Dissertation, SOAS University 2013

Abstract: This independent study project is an exploration of the YouTube community ‘Nerdfighteria’, as an excellent example of the social potential of YouTube more generally. I have split my research into three parts. In chapter one I analyse how concept of community works online, and specifically in Nerdfighteria. In chapter two I address the crucial role that collaboration plays in in the construction of community on YouTube. In chapter three I investigate the nature of interpersonal relationships in Nerdfighteria, with specific reference to the roles of ‘nerdiness’ and ‘fangirling’.