PUBLICATIONS & WRITING
(forthcoming) Glatt, Z. (TBC). ‘“We’re all told not to put our eggs in one basket”: Uncertainty, precarity and cross-platform labour in the online video influencer industry’. International Journal of Communication, Special Issue on Uncertainty.
(forthcoming) Glatt, Z. and Banet-Weiser, S. (2021). ‘Productive ambivalence, economies of visibility and the political potential of feminist YouTubers’ in Cunningham, S. and Craig, D. (eds.) Creator Culture: Studying the Social Media Entertainment Industry. New York, USA: NYU Press.
Glatt, Z. (2019). Aspirations, audiences and algorithms: Autoethnographic explorations of becoming a YouTuber. Paper presented at AoIR 2019: The 20th Annual Conference of the Association of Internet Researchers. Brisbane, Australia: AoIR. Retrieved from: http://spir.aoir.org.
Glatt, Z. (2019). Book review: Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley by Stuart Cunningham and David Craig. New Media & Society. PDF | Link
Glatt, Z. (2019). Book review: (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work by Brooke Erin Duffy. Convergence: The International Journal of Research into New Media Technologies. PDF | Link
The Commodification of YouTube Vloggers
MA Digital Media Dissertation, Goldsmiths University 2017 PDF | Link
Abstract: Through a combination of political economy and radical mediation theory, this dissertation argues that current ‘YouTube Stars’ can be understood as a particularly virulent strain of ‘homo æconomicus’, who are produced and commodified through the techno-capitalist structures of the platform. YouTube culture has transformed since its inception in 2005 to increasingly become a conduit for commercial interests, and successful vloggers are nodes in this capitalist flow: absorbing, transforming and spreading the neoliberal political rationality of the platform. I analyse how mainstream vloggers are emerging through and are entangled with the neoliberal rationality of the complex commercial interests, structures and technological affordances of the platform. I conclude by considering the ethical ramifications of, and possible solutions to, the commodification of the self in YouTube vlogs.
French the Llama, I’m a Nerdfighter! Identity Formation and Collaboration in a YouTube Community
BA Social Anthropology Dissertation, SOAS University 2013 PDF | Link
Abstract: This independent study project is an exploration of the YouTube community ‘Nerdfighteria’, as an excellent example of the social potential of YouTube more generally. I have split my research into three parts. In chapter one I analyse how the concept of community works online, and specifically in Nerdfighteria. In chapter two I address the crucial role that collaboration plays in in the construction of community on YouTube. In chapter three I investigate the nature of interpersonal relationships in Nerdfighteria, with specific reference to the roles of ‘nerdiness’ and ‘fangirling’.