Hello and thanks for stopping by! I’m a PhD Researcher in the Department of Media and Communications at the London School of Economics and Political Science. My main areas of research revolve around Internet culture, labour, creative industries, online video and screen cultures, social media, (digital) ethnographic methods, and the political economy of media and communications. For my PhD (2017-2021) I am conducting an ethnographic study into the lived experiences of aspiring and professional YouTube content creators within the burgeoning online video industry, interrogating what is new or different about creative labour that is native to the Internet. I analyse this new form of labour as an extension of the neoliberal worker subjectivity and the quantified self. I am conducting fieldwork offline at industry events and online across platforms, interviews with content creators, and autoethnographic research in the form of becoming a YouTuber myself.
I am the Managing Editor of the ICA journal Communication, Culture & Critique, working closely with the Co-Editor Professor Sarah Banet-Weiser. I am also the Graduate Student Representative for the Association of Internet Researchers (AoIR), 2019-2021, Co-Founder of the LSE Digital Ethnography Collective, and Associate Lecturer in Media and Communications at Goldsmiths University and the London College of Communication in the 2019/20 academic year. I have a BA Social Anthropology from the School of Oriental and African Studies, University of London, and an MA Digital Media from Goldsmiths, University of London. Prior to my academic career, I worked at television production companies including Me+You Productions, RDF and Renegade Pictures.
I would be delighted if you watched and subscribed to my autoethnographic YouTube channel, on which I am documenting my PhD journey. You can watch my first video here: