Hello and thanks for stopping by! I am a digital anthropologist and critical intersectional feminist researcher of platformised creative industries and labour, social media and online video influencer cultures, critiques of neoliberalism, and digital ethnographic methods. I’m a PhD Researcher in the Department of Media and Communications at the LSE, where I am conducting a 4-year ethnographic study into the lived experiences of aspiring and professional YouTube content creators within the burgeoning online video industry, interrogating the sociocultural, economic and technological structures of power and barriers to entry for marginalised creators. This research involves conducting fieldwork offline at industry and community events (VidCon USA & UK, SitC, London Small YouTubers Org) and online across platforms (YouTube, TikTok, Instagram, Twitter etc.), interviews with content creators, and autoethnographic research in the form of becoming a YouTuber myself. My PhD is supervised by Professors Sonia Livingstone and Sarah Banet-Weiser and fully funded by the Economic and Social Research Council (ESRC).
Additionally, I am the Managing Editor of the ICA journal Communication, Culture & Critique (2018-2021), working alongside Professor Sarah Banet-Weiser, the Graduate Student Representative for the Association of Internet Researchers (2019-2021) and Associate Lecturer in Media and Communications at Goldsmiths University in the 2019/20 academic year. I am the Co-Founder of the LSE Digital Ethnography Collective, hosting public lectures and workshops in London in order to foster collaborative digital ethnographic work. You can download our collectively produced Digital Ethnography Reading List, join our mailing list and watch our livestreamed meetings. I have a BA Social Anthropology from the School of Oriental and African Studies (SOAS) and an MA Digital Media from Goldsmiths University. Prior to my academic career, I worked at television production companies including Me+You Productions, RDF and Renegade Pictures.
I am regularly interviewed as a YouTube and social media expert by journalists and have featured in Wired, The Guardian, The Washington Post, The Telegraph, BBC 5 Live radio, Vice, GQ, The Sun, Esquire, FFWD Medium, ITV News and TenEighty Magazine. If you’re a journalist looking for a quote, then please get in touch.
If you would like to get in touch with me about my research then please use this contact form or email me at email@example.com. I would be delighted if you watched and subscribed to my autoethnographic YouTube channel where I am documenting my PhD journey. You can watch my first video here: