Hello and thanks for stopping by! I’m a PhD Researcher in the Department of Media and Communications at the London School of Economics and Political Science, interested in the intersections of Internet culture, labour and the creative industries. For my PhD I am conducting an ethnographic study into the lived experiences of aspiring and professional YouTube content creators within the burgeoning online video industry. I am conducting fieldwork offline at industry events and online across platforms, interviews with content creators, and autoethnographic research in the form of becoming a YouTuber myself.
I have a BA Social Anthropology from the School of Oriental and African Studies, University of London, and an MA Digital Media from Goldsmiths, University of London. I am the Managing Editor of the ICA journal Communication, Culture and Critique, working closely with the Co-editor Professor Sarah Banet-Weiser. I am also the incoming Graduate Student Representative for the Association of Internet Researchers (AoIR), 2019-2021. Prior to my academic career, I worked at television production companies including Me+You Productions, RDF and Renegade Pictures.
I would be delighted if you watched and subscribed to my autoethnographic YouTube channel, on which I am documenting my PhD journey. You can watch my first video here: