Hello and thanks for stopping by! I am a digital anthropologist and critical intersectional feminist researcher with interest in platformised creative industries and labour, social media and influencer cultures, and digital ethnographic methods. I’m a PhD Researcher in the Department of Media and Communications at the LSE, where I am conducting a 5-year ethnographic study of aspiring and professional YouTube content creators (or influencers) within the burgeoning online video industry, interrogating the sociocultural, economic and technological structures of power and barriers to entry for marginalised creators. This research involves conducting fieldwork offline at industry and community events (VidCon USA & UK, SitC, London Small YouTubers Org) and online across platforms (YouTube, TikTok, Instagram, Twitter etc.), interviews with content creators, and autoethnographic research in the form of becoming a YouTuber myself. My PhD is supervised by Professors Sonia Livingstone and Sarah Banet-Weiser and fully funded by the Economic and Social Research Council (ESRC).

Additionally, I am the Graduate Student Representative for the Association of Internet Researchers (2019-2021), and previously held roles as the Managing Editor of the ICA journal Communication, Culture & Critique (2018-2021) and Associate Lecturer in Media and Communications at Goldsmiths University in the 2019/20 academic year. I am the Co-Founder of the LSE Digital Ethnography Collective, hosting public lectures and workshops in London in order to foster collaborative digital ethnographic work. You can download our collectively produced Digital Ethnography Reading List, join our mailing list and watch our livestreamed meetings. I also manage a collective reading list about Influencer Industries & Creator Culture. I have a BA Social Anthropology from the School of Oriental and African Studies (SOAS) and an MA Digital Media from Goldsmiths University. Prior to my academic career, I worked at television production companies including Me+You Productions, RDF and Renegade Pictures.

I am regularly interviewed as a YouTube and social media expert by journalists and have featured in Wired, The Guardian, The Washington Post, The Telegraph, BBC Worklife, BBC 5 Live radio, Vice, GQ, The Sun, FFWD, Esquire, FFWD MediumITV News and TenEighty Magazine. If you’re a journalist looking for a quote or anyone wanting to get in touch about my research then you can email me at z.a.glatt@lse.ac.uk or reach me on Twitter @ZoeGlatt.

I am documenting my PhD journey on my autoethnographic YouTube channel. You can watch my first video here: